How to Make Your Facebook Company Page Public

By | Social Media | No Comments

If you’re like most, you’ve begrudgingly accepted the fact that your company needs a Facebook presence.  While there are a lot of advantages, mainly corporate branding, there are a lot more frustrations that come with setting up a Facebook Company Page. One of the biggest problems encountered is that your Facebook Company Page is “by default” not visible to the general public unless they’re already logged into Facebook. If your Facebook Company Page is not visible to the general public, the problem then lies in your Settings.  The two primary culprits are: Age Restrictions Country Restriction (eg. United States) Here’s…

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Benefits of Social Media for Manufacturers

Benefits of Social Media for Manufacturers

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Social media, while originally developed for personal use, has quickly become a viable tool for companies wanting to keep their customers updated regarding new product announcements, company developments, new service offerings, etc.  Some social sites, such as Linkedin, also offer the ability to create “groups”; where like-minded individuals can come together to take part in online discussions. Getting involved with social media is pretty easy – chances are, you already have a company Facebook page, Twitter account and most likely a Linkedin page.  In order for a company to be successful with a social media campaign, you need to do…

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Use 301 Redirects to Avoid Duplicate Content

By | Web Design | No Comments

Have you ever found that you have more than one page of information that is almost exactly like another?  Maybe you’ve redesigned your site and orphaned a couple of pages which then were rebuilt with the exact same content under new file names. Using a 301 Redirect will help you keep the value of the old “orphaned” pages and redirect that value to the new pages that have replaced them.  * Remember, duplicate content is a huge no-no to the search engines and will prevent your site from attaining good keyword ranking. Depending on the server platform your website is…

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Inbound Marketing for Manufacturers

Inbound Marketing for Manufacturers

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A recent study done in New Jersey, took 113 typical manufacturers (if there is such a thing) and compared their marketing strategies to the top 25 manufacturers in the same state.  As expected, the study showed that the top 25 companies had better marketing strategies and this was definitely the reason for their success – duh!  More money + more marketing = more successful company. The key takeaway from this study was the primary marketing method used: Inbound Marketing.  For those who may not know, inbound marketing attracts customers and qualified leads by setting the company up as an authority…

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