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Ensuring your website is ADA compliant is not just about following regulations—it’s about making your site accessible to all users, including those with disabilities. By providing an inclusive online experience, you enhance user engagement, improve SEO, and reduce the risk of legal action for non-compliance with accessibility laws.
With ADA compliance, you can ensure that everyone, regardless of ability, can easily navigate your site, making your business more welcoming and open to all customers.
We offer AccessiBe, the leading AI-driven accessibility solution that helps you achieve ADA compliance effortlessly. Contact us to integrate AccessiBe into your website and stay compliant while expanding your audience.
As of October 2024, the fines for not having an ADA-compliant website can vary depending on the case and jurisdiction, but generally, penalties can be significant. Here’s an overview of what businesses might face:
1. Federal Fines:
- For a first-time violation of the Americans with Disabilities Act (ADA), fines can range from $55,000 to $75,000.
- For subsequent violations, the fines can go up to $150,000.
2. Lawsuits:
- In addition to fines, businesses may face lawsuits, which can result in costly legal fees, settlements, and requirements to retrofit their website to meet accessibility standards.
3. State Fines:
- Some states have additional penalties or requirements for accessibility, which can compound the costs of non-compliance.
- It’s important for businesses to ensure their websites are ADA-compliant to avoid fines, lawsuits, and negative brand perception.
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Keyboard Accessibility
FMG ensures all websites we build or optimize can be fully navigated using only a keyboard.
This includes navigation menus, forms, modals, buttons, and custom features. Our development team implements logical tab orders, visible focus indicators, and intuitive controls, making your site usable for individuals with motor impairments or those using screen readers.
Alternative Text for Images
We add accurate and descriptive alt text to all meaningful images across your site.
This allows screen readers to convey content to users who are blind or visually impaired. FMG also trains your content team (or provides done-for-you service) to maintain accessible image practices going forward.
Proper Heading Structure
FMG structures content with logical heading levels (<h1> to <h6>) to support screen reader navigation.
We review existing page hierarchies and reorganize headings to reflect the content flow properly, helping both users and search engines understand the structure of your content.
Color Contrast & Use
We test and optimize color contrast ratios to meet or exceed WCAG standards (minimum 4.5:1 for body text). FMG designs or adjusts color schemes for readability and never relies on color alone to convey information—ensuring your content is accessible to users with low vision or color blindness.
Descriptive Links
Our team rewrites vague links like "Click here" into clear, meaningful calls to action.
This ensures that users—especially those using screen readers—understand where a link will take them or what action it will perform, even when read out of context.
Keyboard Accessibility
FMG ensures all websites we build or optimize can be fully navigated using only a keyboard.
This includes navigation menus, forms, modals, buttons, and custom features. Our development team implements logical tab orders, visible focus indicators, and intuitive controls, making your site usable for individuals with motor impairments or those using screen readers.
Alternative Text for Images
We add accurate and descriptive alt text to all meaningful images across your site. This allows screen readers to convey content to users who are blind or visually impaired. FMG also trains your content team (or provides done-for-you service) to maintain accessible image practices going forward.
Proper Heading Structure
FMG structures content with logical heading levels (<h1> to <h6>) to support screen reader navigation.
We review existing page hierarchies and reorganize headings to reflect the content flow properly, helping both users and search engines understand the structure of your content.
Color Contrast & Use
We test and optimize color contrast ratios to meet or exceed WCAG standards (minimum 4.5:1 for body text). FMG designs or adjusts color schemes for readability and never relies on color alone to convey information—ensuring your content is accessible to users with low vision or color blindness.
Descriptive Links
Our team rewrites vague links like "Click here" into clear, meaningful calls to action. This ensures that users—especially those using screen readers—understand where a link will take them or what action it will perform, even when read out of context.
Form Labels & Error Messaging
FMG builds accessible forms with properly associated labels, helper text, and error messages.
We use semantic HTML and ARIA attributes so that screen readers can accurately interpret form fields. We also ensure that validation feedback is clearly presented and accessible to all users.
Resizable Text & Responsive Design
We create fully responsive websites that support zooming and text resizing up to 200% without breaking layout or functionality. FMG uses relative units like em and rem, fluid containers, and scalable components to support users with low vision and those using assistive tools.
Skip Navigation & Landmarks
FMG adds skip links and structural landmarks to all site builds. This allows users to bypass repetitive menus and jump straight to the main content. We use semantic HTML tags (<main>, <nav>, <footer>, etc.) and ARIA roles to support assistive technology navigation.
Accessible Multimedia
Our team ensures your videos have captions, audio files have transcripts, and visual media includes necessary descriptions. FMG works with content creators and editors to make multimedia elements compliant and inclusive for users who are deaf, hard of hearing, or visually impaired.
Motion Control & Flashing Content
FMG avoids autoplay and fast-moving content, and we always provide controls to pause or disable animations. We respect user settings like "prefers-reduced-motion" and build experiences that are safe and comfortable for people with cognitive or vestibular conditions.
What About GDPR, CCPA & PECR? You Must Be Compliant In These Areas As Well
In addition to ADA compliance, it’s essential to consider other critical website regulations like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
These laws protect user privacy and data security, requiring clear communication about how personal information is collected, stored, and used. For businesses targeting a global audience, GDPR compliance is a must, ensuring transparency and user control over data, while the CCPA focuses on the rights of California residents, including the right to opt out of data collection.
Beyond these, regulations like PECR (Privacy and Electronic Communications Regulations) in the UK and ePrivacy Directive further emphasize the need for proper cookie usage and user consent. Failing to comply with these standards can lead to significant fines, legal issues, and reputational damage. Learn more about how to make your website fully compliant – including managing cookies effectively – on our Cookie Compliance page.
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ADA compliance means ensuring your website is accessible to people with disabilities, including those using screen readers, keyboard navigation, or requiring high-contrast visuals.
WCAG (Web Content Accessibility Guidelines), created by the W3C, is the global standard for accessibility. Most courts recognize WCAG 2.1 Level AA as the compliance benchmark.
You should follow WCAG 2.1 Level AA, which includes:
- Alt text for images
- Keyboard-friendly navigation
- Logical heading structures
- Sufficient color contrast
- Resizable text
- Accessible forms and buttons
Yes. Even though the ADA doesn’t explicitly mention websites, U.S. courts have ruled that websites are “places of public accommodation” and must be accessible under Title III.
You could face:
- Lawsuits or demand letters
- Financial settlements
- Court-mandated remediation
- Brand damage
Thousands of lawsuits were filed in 2023, mainly targeting SMBs.
- Missing alt text
- Poor contrast
- Inaccessible forms
- Missing focus indicators
- Improper heading structures
- Videos without captions
- Non-keyboard navigable content
- Elements unreadable by screen readers
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