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Digital Marketing Best Practices

Discover actionable tips, innovative techniques, and best practices to help you, the manufacturer, navigate the complexities of doing business online. We also strive to answer common questions about ecommerce, website design, and digital marketing.

Please let us know if you have website marketing or design questions about topics not covered here.

Graphical representation of website traffic analysis showing different user pathways, entry points, and engagement metrics on a digital dashboard, highlighting distinctions between landing pages and page paths in Google Analytics 4 (GA4).

Jun 25 2024

Understanding Landing Pages vs. Pages and Screens in GA4

In Google Analytics 4 (GA4), “Landing Page” and “Pages and Screens: Page Path” are key metrics for analyzing website traffic. “Landing Page” focuses on entry points, while “Page Path” tracks all pages visited. Understanding these metrics helps optimize marketing strategies and user experience for improved website performance.

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Employee Exit Checklist - make sure you secure your web assets and digital properties.

Apr 17 2024

Employee Exit Checklist for Web Assets & Digital Properties

Ensure digital security by using an employee exit checklist to manage web assets and digital properties effectively. Securing administrative access to platforms like Google Ads and Salesforce is crucial to avoid disruptions. Download the checklist for a comprehensive guide to safeguarding your company’s digital infrastructure during employee transitions.

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Learn how to register your company email with Google.

Apr 8 2024

Learn How to Register Your Company Email With Google

Can’t get access to Google Analytics, Ads, or Search Console? Learn how to register your business email with Google so you can access Google products such as GA4, Google Ads, Google Search Console, and Google Business Listings, as well as other Google apps like Sheets, Docs, and more.

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Sequential order Numbers for Woocommerce

Nov 14 2023

Sequential Order Numbers for Woocommerce

Why does WooCommerce skip order numbers? WooCommerce doesn’t use sequential order numbers by default.  Here’s why: Security: WooCommerce uses a random number generator for order numbers as a default setting. This approach is intended for security reasons, making it more difficult for hackers to guess an order number and potentially access someone’s account​​. WordPress System:…

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Top 10 Reasons Manufacturers Need Good Website Design

Sep 11 2023

Top 10 Reasons Manufacturers Need Good Website Design

In today’s digital age, a strong online presence is not just a luxury but a necessity. Even sectors that traditionally relied on offline operations, like manufacturing, are no exception. While manufacturers may not typically be associated with slick website designs, there’s an undeniable need for a robust online presence. Here are the top 10 reasons…

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This is the featured image for the article "Benefits of Social Media Marketing for Manufacturers".

Sep 8 2023

Benefits of Social Media Marketing for Manufacturers

Top 12 benefits of social media marketing for manufacturers, from enhanced brand visibility to effective crisis management. Dive into how a robust social media strategy can drive growth, engagement, and loyalty in the manufacturing sector.

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