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Digital Marketing Best Practices

Discover actionable tips, innovative techniques, and best practices to help you, the manufacturer, navigate the complexities of doing business online. We also strive to answer common questions about ecommerce, website design, and digital marketing.

Please let us know if you have website marketing or design questions about topics not covered here.

What is Cookie Compliance and how does it affect my website? Keep reading to learn more.

Oct 22 2024

What is Cookie Compliance and Why Is It Important for Your Website?

As websites rely on cookies to improve user experiences, understanding cookie compliance has become essential for businesses. Cookies track user behavior, preferences, and actions on a website, often for purposes like personalized advertising, analytics, and improved navigation. However, with data privacy laws becoming stricter, businesses must ensure their cookie usage complies with regulations like the…

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Tablet and smartphone displaying 'Voice Search' screens with microphone icons and soundwave graphics, showcasing voice search technology on both devices.

Oct 17 2024

Understanding Google’s Speakable Structured Data Feature

Google’s Speakable Structured Data is designed to help publishers optimize their content for voice assistants, like Google Assistant. It allows specific sections of web pages, such as headlines or summaries, to be marked as “speakable,” which can then be read aloud in response to user queries. By using this structured data, businesses and content creators…

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An illustration showing a website on a computer screen with accessibility features, symbolizing the importance of ADA compliance for websites and accessiblity to users with disabilities.

Oct 17 2024

ADA Compliance for Websites: A Legal and Ethical Necessity

The Americans with Disabilities Act (ADA) was introduced in 1990 with a mission to prevent discrimination against individuals with disabilities, ensuring they have equal access to various aspects of public life. Initially focused on physical spaces like buildings and public transportation, the ADA has since evolved to include digital environments. As the internet continues to…

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Learn how AI technology is changing the SEO and digital marketing landscape

Oct 16 2024

Learn How AI is Changing the SEO Landscape

Artificial Intelligence (AI) is revolutionizing various industries, and SEO is no exception. With the integration of AI technologies, search engines like Google have transformed the way websites are ranked and content is surfaced to users. Understanding how AI impacts SEO is critical for marketers and businesses aiming to maintain or improve their search engine visibility.…

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Rendering of a Google featured snippet displaying highlighted search result with a summary of content in a boxed section

Oct 11 2024

Google Featured Snippets and their Benefits

In the digital marketing landscape, visibility is key. For manufacturing businesses, this visibility can be significantly enhanced through Google’s featured snippets. These snippets, often referred to as “position zero”, offer a prime spot in search results. They provide quick answers to user queries, directly on the search results page. But what is a featured snippet?…

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Featured image for an article discussing the Google Helpful Content System

Sep 19 2024

Google’s Helpful Content System (HCS) Explained

The Helpful Content System (HCS) is part of Google’s effort to ensure that users are presented with valuable, relevant, and high-quality content in search results. Introduced in 2022 and later integrated into Google’s core algorithm in March 2024, the HCS is designed to identify content created primarily to attract search engine traffic rather than providing…

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