Winning with Helpful Content: A Guide to Staying Competitive in Google Search

By Sammual Walter | November 11, 2025
A computer screen displays a graph labeled Organic traffic rising sharply. Overlaid text boxes read Thin content, Site-wide signal, and Googles helpful content, referencing the Google Helpful Content System.

Google’s Helpful Content System (HCS) represents a fundamental shift in how online content is evaluated. By prioritizing ‘people-first’ content over material created primarily to rank in search results, Google aims to reward authentic expertise and discourage formulaic, low-value pages. This whitepaper explains how the system works, how it affects digital visibility, and what businesses can…

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Why Industrial Websites Struggle to Convert Leads

By Sammual Walter | September 2, 2025
A laptop on a table displays website analytics and a funnel chart. Next to it, bold text reads: “Why industrial websites struggle to convert leads and sales.” The background is out of focus.

Download Printer-Friendly Version Industrial companies often view their website as a necessary marketing tool, but many are disappointed when it fails to produce qualified leads. Unlike consumer sites, industrial websites cater to a specific audience — engineers, purchasing managers, and technical decision-makers who arrive with well-defined objectives. They aren’t casually browsing; they’re searching for detailed…

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Protecting Privacy in Group Emails: Why Using BCC Matters

By Sammual Walter | June 10, 2025
Why using BCC in emails matters—image of a person holding a phone with an envelope and exclamation icon highlighting email privacy risks.”

Download Printer-Friendly Version In the world of digital communication, the small details matter. Something as simple as how you address a group email can make the difference between protecting your recipients’ privacy and exposing them to unnecessary risk. At FMG, we’ve seen firsthand how these mistakes can erode trust and credibility, and we believe organizations…

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How to Use Google UTM Tracking: A Comprehensive Guide

By sammual Walter | March 17, 2025
Google UTM Tracking Guide - A visual representation of UTM parameters used for tracking marketing campaign performance.

Download Printer-Friendly Version In digital marketing, tracking the effectiveness of online campaigns is crucial for optimizing strategies and increasing conversions. One of the most powerful tools for tracking campaign performance is UTM (Urchin Tracking Module) parameters. Google UTM tracking helps marketers analyze traffic sources, measure campaign success, and make data-driven decisions. This guide will cover…

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Employee Exit Checklist for Web Assets & Digital Properties

By Trevor Walter | April 17, 2024
Employee Exit Checklist - make sure you secure your web assets and digital properties.

Ensure digital security by using an employee exit checklist to manage web assets and digital properties effectively. Securing administrative access to platforms like Google Ads and Salesforce is crucial to avoid disruptions. Download the checklist for a comprehensive guide to safeguarding your company’s digital infrastructure during employee transitions.

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