Glossary of Services

At Freelance Marketing Group, our Glossary of Services is designed to give you quick, plain-language definitions of the marketing solutions we provide. Whether you’re exploring options for your business or want a clearer understanding of our capabilities, this glossary is here to help. From content marketing to PPC and beyond, find simple explanations for every service we offer—all in one place.

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ADA Compliance (Accessibility)
Designing websites and documents that meet accessibility standards (WCAG), ensuring usability for people with disabilities.

Analytics (GA4, Site Tracking)
Tools like Google Analytics 4 used to monitor website traffic, user behavior, conversions, and campaign effectiveness.

Backlinking (Link Building)
Tactic for SEO involving links from other relevant, authoritative websites to boost credibility and rankings.

Brand Development
The creation of a visual and messaging identity, including logo, tagline, voice, and brand standards for a client.

Custom Calculators
Interactive web tools that help customers estimate values, costs, or ROI—designed to increase engagement and leads.

CRM Integration
Connecting a client’s Customer Relationship Management system with their website or marketing tools for seamless data sync.

Content Marketing
Development of educational or promotional materials (blogs, case studies, videos, guides) to attract and nurture leads.

Design (Web, Print, Graphics)
Creative services including responsive web design, iconography, brochures, infographics, and branded visuals.

Document Storage Systems
Custom tools allowing clients to store, share, and manage PDFs or datasheets (e.g., spec sheets) from their site.

E-Commerce Integration
Adding product catalogs, carts, and purchasing functions via WooCommerce or Shopify, often with advanced filters.

Email Campaigns & Newsletters
Scheduled or automated email communications using platforms like Mailchimp, Zoho, or our internal system.

E-Quote Tools
Forms or modules that allow customers to submit quote requests and receive automated or semi-automated pricing.

Filter Systems (Custom)
Dynamic website tools allowing users to sort and search complex product catalogs by attributes like size, material, or use case.

Forms & Lead Capture
Interactive web forms that feed into CRMs or email lists; often include conditional logic and spam protection.

Google Ads (PPC)
Pay-per-click advertising services on Google Search or Display Network, including keyword research, ad copy, and conversion tracking.

Google Business Profile Management
Ongoing optimization of a company’s presence in local search results and map listings.

Hosting (Managed WordPress)
Enterprise-level website hosting with security updates, backups, speed optimization, and staging environment.

Icon Design
Custom vector-based symbols representing product lines, services, or user interface features.

Interactive Media
Tools such as product animations, hover effects, quizzes, or sliders to boost engagement.

Lead Generation Campaigns
Strategies using content, PPC, social media, and SEO to drive traffic into the sales funnel.

Logo Design & Identity Systems
Creation of a logo and cohesive brand toolkit including colors, typography, and usage guidelines.

Marketing Strategy Consulting
High-level direction, competitive analysis, and roadmaps for digital growth.

Multimedia Support (Video, Audio)
Production and editing of product videos, testimonials, animations, and audio clips.

PDF Design & Optimization
Professionally formatted, branded PDF brochures, product sheets, and sell sheets for use on web or print.

Punchout System Setup
Integration for B2B e-commerce systems that allows procurement from a client’s site via ERP tools.

PPC (Paid Media)
Management of paid ad campaigns across Google, Bing, LinkedIn, and trade networks—includes bidding, A/B testing, and reporting.

Remarketing
Ad strategy that targets users who previously visited a client’s site, helping to recapture lost leads.

Reporting & Dashboards
Monthly or real-time visual dashboards summarizing SEO, PPC, traffic, lead gen, and sales activity.

SEO (Search Engine Optimization)
Improving website visibility via keyword strategy, on-page optimization (meta tags, titles), technical health, and backlinks.

Social Media Management
Content creation, post scheduling, engagement tracking, and audience targeting for LinkedIn, Facebook, and Instagram.

Sales Funnel Design
Visual and functional layout of the user journey from awareness to conversion.

Spreadsheets (Sales Tools)
Custom-built Excel tools for quoting, ROI, product comparisons, or calculators.

Technical SEO
Site speed, mobile-friendliness, schema markup, indexing, crawl errors, and other non-content factors impacting search rankings.

Tracking Tools (UTMs, Heatmaps)
Tools like Google Tag Manager, Hotjar, or UTM codes that help us see what users do on a site and what channels work best.

Video Marketing
Creation of promotional or educational videos hosted on YouTube, Vimeo, or embedded on the client site.

Website Design (WordPress)
Custom-coded or template-based WordPress sites optimized for SEO, mobile, and conversions.

Web Apps / Custom Programming
Bespoke software or modules (e.g., spec builders, configurators) embedded in websites to solve client-specific needs.