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Understanding Landing Pages vs. Pages and Screens in GA4

Graphical representation of website traffic analysis showing different user pathways, entry points, and engagement metrics on a digital dashboard, highlighting distinctions between landing pages and page paths in Google Analytics 4 (GA4).

In Google Analytics 4 (GA4), “Landing Page” and “Pages and Screens: Page Path” are key metrics for analyzing website traffic. “Landing Page” focuses on entry points, while “Page Path” tracks all pages visited. Understanding these metrics helps optimize marketing strategies and user experience for improved website performance.

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