Marketing Insights & Strategies for Business Growth

Get practical marketing insights, proven strategies, and real-world tactics to support business growth. From campaign planning to content optimization, these articles are built to help you move the needle.

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Website Uptime Monitoring Tools, Software and Services

In today’s digital world, a website’s availability and performance are crucial to business success. Whether you’re running an e-commerce platform, a corporate site, or a blog, ensuring your website is always accessible to users is essential. This is where website uptime monitoring comes into play. What is Website Uptime Monitoring? Website uptime monitoring is continually…

Best Image Sizes for Your Website

When designing a website, the images you use play a critical role in creating a visually appealing and user-friendly experience. However, it’s not just about choosing the right images; it’s also about ensuring they’re sized correctly for the best performance and aesthetics. In this article, we’ll explore common image sizes for various parts of a…

Singular vs. Plural Keywords: A Guide to Optimizing Your SEO Strategy

When optimizing your website for search engines, one critical decision is whether to target a keyword’s singular or plural version. Understanding the nuances between these versions can significantly impact your SEO success. This guide will help you determine which version to prioritize and how to effectively use both on a single page to maximize your…

Understanding Landing Pages vs. Pages and Screens in GA4

In Google Analytics 4 (GA4), “Landing Page” and “Pages and Screens: Page Path” are key metrics for analyzing website traffic. “Landing Page” focuses on entry points, while “Page Path” tracks all pages visited. Understanding these metrics helps optimize marketing strategies and user experience for improved website performance.

Employee Exit Checklist for Web Assets & Digital Properties

Ensure digital security by using an employee exit checklist to manage web assets and digital properties effectively. Securing administrative access to platforms like Google Ads and Salesforce is crucial to avoid disruptions. Download the checklist for a comprehensive guide to safeguarding your company’s digital infrastructure during employee transitions.

Learn How to Register Your Company Email With Google

Can’t get access to Google Analytics, Ads, or Search Console? Learn how to register your business email with Google so you can access Google products such as GA4, Google Ads, Google Search Console, and Google Business Listings, as well as other Google apps like Sheets, Docs, and more.

Sequential Order Numbers for Woocommerce

Why does WooCommerce skip order numbers? WooCommerce doesn’t use sequential order numbers by default.  Here’s why: Security: WooCommerce uses a random number generator for order numbers as a default setting. This approach is intended for security reasons, making it more difficult for hackers to guess an order number and potentially access someone’s account​​. WordPress System:…

Top 10 Reasons Manufacturers Need Good Website Design

In today’s digital age, a strong online presence is not just a luxury but a necessity. Even sectors that traditionally relied on offline operations, like manufacturing, are no exception. While manufacturers may not typically be associated with slick website designs, there’s an undeniable need for a robust online presence. Here are the top 10 reasons…

Benefits of Social Media Marketing for Manufacturers

Top 12 benefits of social media marketing for manufacturers, from enhanced brand visibility to effective crisis management. Dive into how a robust social media strategy can drive growth, engagement, and loyalty in the manufacturing sector.