We Build Digital Tools and develop Growth Strategies for Americas Top Manufacturers

FMG is a group of highly passionate and experienced digital innovators. We specialize in Marketing & Website Design, creating custom websites, software, and campaigns that get measurable results online for our clients. We’ve been blazing these trails since 1996, so we know a thing or two.

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Providing Industrial Marketing & Website Design Services for Manufacturers & Distributors

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Average Client Retention

Successful Product Launches

Years In Business

Happy Clients

Solutions for Every Market

Right-Sized Reporting Pick the insights you need—scale when you’re ready.

Not every business needs the same data—so we don’t offer one-size-fits-all reporting.

Our reporting system is built in tiers, giving you the freedom to choose exactly how much insight you want. Whether you’re tracking website engagement, measuring campaign ROI, or diving deep into user behavior, our flexible reporting levels make it easy to scale your analytics to your goals.

With multiple tiers to choose from, you can start with the essentials—like page views and conversions—and grow into more advanced insights as your strategy evolves. No clutter. No unnecessary data. Just the right level of clarity to keep your marketing moving forward.

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ToolDocs™️ Document Security A Better Way to Share and Manage Technical Documents

ToolDocs™️ is FMG’s proprietary document management and content delivery system designed to streamline how industrial businesses share, control, and track their digital assets. It allows you to update documents in one place while keeping links intact across your entire site, helping ensure consistency and save time. ToolDocs also makes it easy to turn high-value content—like spec sheets, CAD files, and manuals—into lead-generating tools with built-in access control and tracking features. Whether you’re managing dozens of files or gating content for strategic outreach, ToolDocs gives you the control and visibility needed to drive smarter marketing.

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SalesDashboard™️ Track Engagement. Prioritize Outreach. Win More Deals.

The SalesDashboard™️ is a powerful extension of ToolDocs™️ designed to give your sales team real-time visibility into lead engagement. It tracks who’s viewing key pages and downloading documents, helping reps prioritize follow-ups based on actual buyer behavior. With region-based assignments, user activity tracking, and lead alerts, the SalesDashboard™️ turns your website into a live feed of sales opportunities—without adding complexity to your workflow.

Illustration showing a dull robot labeled Generic AI Chatbots on the left, and a vibrant robot labeled Custom-Trained Chatbots on the right, surrounded by icons representing documents, databases, and CAD files to highlight customization.

Generic AI Chatbots vs. Custom-Trained Chatbots

Why Industrial Buyers Need Clarity, Not Just Conversation AI chatbots have become a staple across websites in every industry. For many companies, adding a generic chatbot feels like an easy upgrade: it answers simple questions, looks modern, and takes very little time to configure. But for industrial and B2B manufacturers, the difference between a generic AI chatbot and a custom-trained one is far more than a technical nuance. It has a direct impact on the…

Illustration featuring the words Technical SEO in 2026 next to a computer monitor displaying a search bar, a magnifying glass, a gear icon, and an upward trend chart on a blue background.

Technical SEO in 2026: Surviving AI Search, INP, and Non-Stop Core Updates

Technical SEO used to feel fairly predictable. You fixed crawl errors, submitted a sitemap, tidied up duplicate titles, and ran a site speed audit once or twice a year. As long as nothing was obviously broken, you could check the “technical” box and move on. That world is gone. By 2026, technical SEO lives in a very different environment. Search results aren’t just ten blue links and a couple of ads anymore. AI overviews, answer…

A glowing computer chip labeled CUSTOM emits bright blue and orange light, contrasting with a dull, unlit chip labeled GENERIC on a dark circuit board background, illustrating the real difference between custom and off-the-shelf AI tools.

The Real Difference Between Custom and Off-the-Shelf AI Tools

Why Industrial Companies Need AI Infrastructure – Not Just AI Features Walk through most modern software today, and you’ll see AI everywhere. There’s an “Ask AI” search bar here, an auto-generated summary there, and a chatbot tucked into the corner of a screen. These additions can make a product feel modern, but in most cases, they are powered by off-the-shelf AI: general-purpose models wired into tools that promise quick wins with minimal configuration. For simple…

A computer screen displays a graph labeled Organic traffic rising sharply. Overlaid text boxes read Thin content, Site-wide signal, and Googles helpful content, referencing the Google Helpful Content System.

Winning with Helpful Content: A Guide to Staying Competitive in Google Search

Google’s Helpful Content System (HCS) represents a fundamental shift in how online content is evaluated. By prioritizing ‘people-first’ content over material created primarily to rank in search results, Google aims to reward authentic expertise and discourage formulaic, low-value pages. This whitepaper explains how the system works, how it affects digital visibility, and what businesses can do to create sustainable, search-resilient content strategies that build trust, engagement, and long-term growth. Introduction: The End of “Search-First” Content…

ser setting up Microsoft Authenticator app on phone with laptop, showing login screen and security icons.

How to Set Up Microsoft Authenticator for Your Work Email

This guide explains how to secure your Microsoft Office 365 work email account using the Microsoft Authenticator app. This process is required for multi-factor authentication (MFA), which helps protect company data from unauthorized access. Setting up Microsoft Authenticator only takes a few minutes, but it dramatically strengthens the security of your work email. With this extra safeguard, you can work confidently knowing your sensitive data is protected from unauthorized access. Securing your Microsoft Office work…

Why Industrial Websites Struggle to Convert Leads

Download Printer-Friendly Version Industrial companies often view their website as a necessary marketing tool, but many are disappointed when it fails to produce qualified leads. Unlike consumer sites, industrial websites cater to a specific audience – engineers, purchasing managers, and technical decision-makers who arrive with well-defined objectives. They aren’t casually browsing; they’re searching for detailed information to make an informed choice. When a website doesn’t meet these expectations, potential opportunities slip away. So why do…

Federal Contract Reforms Are Shutting Out Small Businesses

Download Printer-Friendly Version Federal contracting has always been a battlefield – but until now, small businesses at least had a fighting chance. Today, that chance is being stripped away. Under the sweeping procurement reforms by the Trump administration, thousands of contracts are being consolidated into massive government-wide vehicles managed by the General Services Administration (GSA). On the surface, this may seem efficient. However, inreality, it’s a system that favors big corporations, leaving small businesses unfairly…

Why using BCC in emails matters—image of a person holding a phone with an envelope and exclamation icon highlighting email privacy risks.”

Protecting Privacy in Group Emails: Why Using BCC Matters

Download Printer-Friendly Version In the world of digital communication, the small details matter. Something as simple as how you address a group email can make the difference between protecting your recipients’ privacy and exposing them to unnecessary risk. At FMG, we’ve seen firsthand how these mistakes can erode trust and credibility, and we believe organizations of all sizes should take this seriously. Why Putting Everyone in the “To” Field Is a Problem Privacy Violations –…

Google UTM Tracking Guide - A visual representation of UTM parameters used for tracking marketing campaign performance.

How to Use Google UTM Tracking: A Comprehensive Guide

Download Printer-Friendly Version In digital marketing, tracking the effectiveness of online campaigns is crucial for optimizing strategies and increasing conversions. One of the most powerful tools for tracking campaign performance is UTM (Urchin Tracking Module) parameters. Google UTM tracking helps marketers analyze traffic sources, measure campaign success, and make data-driven decisions. This guide will cover everything you need to know about UTM tracking, from its purpose to best practices. What is UTM Tracking? UTM tracking…