FMG has been providing SEO for Manufacturers since 1996. We understand the the unique challenges manufacturers face when your target audience includes a mix of end-users, distributors, and other OEMs.
Imagine a world where your website could easily be found in the search engines for specific keywords relating to the products, services or applications your company provides. At the same time, your website is structured in such a way as to guide each distinct buying group (OEM, Distributor, End-user) to relevant information all while capturing valuable sales lead data.
Search engines like Google and Bing are valuable lead generation tools that need to be a part of your overall business development strategy.
Frequently Asked Questions about Search Engine Optimization
SEO stands for Search Engine Optimization. It is the practice of optimizing websites to make them reach a high position in the search results of search engines like Google and Bing.
SEO is important because a majority of web traffic comes from organic search. By optimizing your website, you can increase your positions in Google and Bing and drive more organic traffic while improving your website's user experience and usability.
Keywords are the words your potential customers type into the search engines when searching for the item they need. They are essential because SEO efforts, such as content creation and link building, are built around the keywords relevant to your business and the services/products you offer.
On-page SEO encompasses all of the elements you directly control on your website, such as content, metadata, and site structure.
Off-page SEO is everything outside of your website that you do to impact your rankings, like backlinks from other sites positively.
Local SEO, which is relevant to distributors, is optimizing a site to be found in local search results, such as "brushless motor distributor near me." Local SEO often involves optimizing for location-specific keywords, claiming local business listings, and acquiring reviews.
Regularly updating your website content by including new articles and whitepapers can benefit SEO. Search engines favor fresh, relevant content. However, the frequency depends on the nature of the content and the industry. Monthly updates might be sufficient for some, while news sites may need multiple updates daily.
Backlinks are incoming links pointing to your website from other sites. They matter because they vote for confidence, letting the search engines know that your content is authoritative. The more high-quality, relevant backlinks you have, the better your chances of ranking higher.
Yes, meta descriptions are essential. While they don't directly impact rankings, they can influence click-through rates. A compelling meta description can entice users to click on your listing over competitors.
You can use tools like Google Analytics, Clearscope, Moz, or SEMRush to monitor organic search traffic. It provides insights into the number of users, the keywords used, and their behavior on your site.
SEO is a long-term strategy. While some changes may lead to quick improvements, many results are seen over months or even years. Factors like the age of your website, competition, and the quality of your content and links affect how quickly you'll see results.
Absolutely. With the increase in mobile users, search engines prioritize mobile-friendly (responsive) websites over non-responsive ones. Sites that aren't optimized for mobile might not rank as well or provide a poor user experience.
Yes, having an SSL certificate (resulting in HTTPS rather than HTTP in your web address) is recommended. Google has indicated that HTTPS is a ranking factor, and it also provides security and trust for your users.
Search engine algorithms are complex systems that retrieve data from their index and instantly deliver the best possible results for a query. They consider various factors like content quality, user experience, site speed, backlinks, etc.