Require visitors to register before gaining access to valuable content such as Datasheets & CAD Drawings
Giving away free information such as Datasheets, CAD drawings, Install manuals, etc. isn't necessarily the best practice. In fact, if you don't require a user to register, you have no idea who is looking at your website.
By requiring one-time registration, you gather valuable information about your website visitors such as:
- Company Name
- Full name
- Email address
- Phone number
- Whether they currently use your products or are a new prospect
Requiring a user to register, gives you actionable sales leads from legitimate prospects. No more buying lead lists - capture data from existing website visitors.
Your product data is valuable, don't give it away.