Digital Marketing Best Practices
Discover actionable tips, innovative techniques, and best practices to help you, the manufacturer, navigate the complexities of doing business online. We also strive to answer common questions about ecommerce, website design, and digital marketing.
Please let us know if you have website marketing or design questions about topics not covered here.
Federal Contract Reforms Are Shutting Out Small Businesses
Articles
Federal contracting has always been a battlefield – but until now, small businesses at least had a fighting chance. Today, that chance is being stripped away. Under the sweeping procurement reforms by the Trump administration, thousands of contracts are being consolidated into massive government-wide vehicles managed by the General Services Administration (GSA). On the surface,…
How Social Media Marketing Helps Manufacturers Grow in 2025
Social Media Marketinhg
Why Social Media Marketing for Manufacturers Is a Must-Have Strategy in 2025 In today’s fast-paced industrial landscape, manufacturing companies increasingly leverage digital transformation to maintain a competitive edge. While social media was once seen as a tool mainly for B2C brands, the narrative has shifted dramatically. As we step into 2025, social media marketing has…
How to Use Google UTM Tracking: A Comprehensive Guide
Business Best Practices, Google, Lead Generation
In digital marketing, tracking the effectiveness of online campaigns is crucial for optimizing strategies and increasing conversions. One of the most powerful tools for tracking campaign performance is UTM (Urchin Tracking Module) parameters. Google UTM tracking helps marketers analyze traffic sources, measure campaign success, and make data-driven decisions. This guide will cover everything you need…
Boost Engagement & Drive Growth with a Lunch and Learn
Lead Generation
Download Printer-Friendly Version Boost Engagement & Drive Growth with a Lunch and Learn In today’s competitive business landscape, standing out requires more than just marketing-it demands meaningful connections, education, and trust-building with potential customers. One of the most effective ways to achieve this is by hosting a Lunch and Learn-a relaxed yet highly strategic event…
How to List Services in Google My Business Products
Google, SEO Articles
Why List Services in Google My Business Products? Google My Business (GMB), now known as Google Business Profile (GBP), is a powerful tool for local businesses to attract customers. While GMB primarily focuses on business details, reviews, and posts, the Products section can be a valuable place to showcase your services as well. Listing services…
Scammers Are Targeting Google Business Listings
Lately, there’s been a surge in scammers trying to gain access to Google Business Listings. These fraudsters often pretend to be part of your team or an external marketing partner, tricking business owners into giving them management rights. Once they have access, they usually remove everyone else except the primary owner, effectively locking the company…