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Interactive Content for Manufacturers
Manufacturers invest heavily in engineering, precision, and design, but too often that work is hidden behind static spec sheets and PDF catalogs. Interactive tools-like CAD model libraries, configurators, and calculators-give that information life. They help engineers, buyers, and plant managers test ideas, compare performance, and find the right fit before they ever make a purchase.…
Generic AI Chatbots vs. Custom-Trained Chatbots
Why Industrial Buyers Need Clarity, Not Just Conversation AI chatbots have become a staple across websites in every industry. For many companies, adding a generic chatbot feels like an easy upgrade: it answers simple questions, looks modern, and takes very little time to configure. But for industrial and B2B manufacturers, the difference between a generic…
Technical SEO in 2026: Surviving AI Search, INP, and Non-Stop Core Updates
Technical SEO used to feel fairly predictable. You fixed crawl errors, submitted a sitemap, tidied up duplicate titles, and ran a site speed audit once or twice a year. As long as nothing was obviously broken, you could check the “technical” box and move on. That world is gone. By 2026, technical SEO lives in…
The Real Difference Between Custom and Off-the-Shelf AI Tools
Why Industrial Companies Need AI Infrastructure – Not Just AI Features Walk through most modern software today, and you’ll see AI everywhere. There’s an “Ask AI” search bar here, an auto-generated summary there, and a chatbot tucked into the corner of a screen. These additions can make a product feel modern, but in most cases,…
Winning with Helpful Content: A Guide to Staying Competitive in Google Search
Google’s Helpful Content System (HCS) represents a fundamental shift in how online content is evaluated. By prioritizing ‘people-first’ content over material created primarily to rank in search results, Google aims to reward authentic expertise and discourage formulaic, low-value pages. This whitepaper explains how the system works, how it affects digital visibility, and what businesses can…
How to Set Up Microsoft Authenticator for Your Work Email
This guide explains how to secure your Microsoft Office 365 work email account using the Microsoft Authenticator app. This process is required for multi-factor authentication (MFA), which helps protect company data from unauthorized access. Setting up Microsoft Authenticator only takes a few minutes, but it dramatically strengthens the security of your work email. With this…
Why Industrial Websites Struggle to Convert Leads
Download Printer-Friendly Version Industrial companies often view their website as a necessary marketing tool, but many are disappointed when it fails to produce qualified leads. Unlike consumer sites, industrial websites cater to a specific audience – engineers, purchasing managers, and technical decision-makers who arrive with well-defined objectives. They aren’t casually browsing; they’re searching for detailed…
Federal Contract Reforms Are Shutting Out Small Businesses
Download Printer-Friendly Version Federal contracting has always been a battlefield – but until now, small businesses at least had a fighting chance. Today, that chance is being stripped away. Under the sweeping procurement reforms by the Trump administration, thousands of contracts are being consolidated into massive government-wide vehicles managed by the General Services Administration (GSA).…
Protecting Privacy in Group Emails: Why Using BCC Matters
Download Printer-Friendly Version In the world of digital communication, the small details matter. Something as simple as how you address a group email can make the difference between protecting your recipients’ privacy and exposing them to unnecessary risk. At FMG, we’ve seen firsthand how these mistakes can erode trust and credibility, and we believe organizations…