Digital Marketing Best Practices
Discover actionable tips, innovative techniques, and best practices to help you, the manufacturer, navigate the complexities of doing business online. We also strive to answer common questions about ecommerce, website design, and digital marketing.
Please let us know if you have website marketing or design questions about topics not covered here.
Improve Your Lead Generation with ToolDocs™
Articles, Lead Generation
Why Choose ToolDocs™? ToolDocs™ is designed to revolutionize the way you manage and gain insights from your valuable resources. By gating content such as datasheets, CAD files, and more, you can effectively capture leads and understand the interests and behaviors of your website visitors. Our tool stands out as one of the best on the…
Benefits of the Google Performance Max Campaigns
Sponsored Advertising
As the digital marketing landscape continues to evolve, staying ahead of the curve is essential for maintaining a competitive edge. Google’s Performance Max campaign type, integrated with Google Analytics 4 (GA4), is a cutting-edge tool that can help your business achieve its marketing goals more efficiently. In this article, we’ll explore the key benefits of…
Website Uptime Monitoring Tools, Software and Services
Website Design
In today’s digital world, a website’s availability and performance are crucial to business success. Whether you’re running an e-commerce platform, a corporate site, or a blog, ensuring your website is always accessible to users is essential. This is where website uptime monitoring comes into play. What is Website Uptime Monitoring? Website uptime monitoring is continually…
Best Image Sizes for Your Website
Website Design
When designing a website, the images you use play a critical role in creating a visually appealing and user-friendly experience. However, it’s not just about choosing the right images; it’s also about ensuring they’re sized correctly for the best performance and aesthetics. In this article, we’ll explore common image sizes for various parts of a…
Singular vs. Plural Keywords: A Guide to Optimizing Your SEO Strategy
Articles, SEO Articles | Website Marketing
When optimizing your website for search engines, one critical decision is whether to target a keyword’s singular or plural version. Understanding the nuances between these versions can significantly impact your SEO success. This guide will help you determine which version to prioritize and how to effectively use both on a single page to maximize your…
Understanding Landing Pages vs. Pages and Screens in GA4
Understanding GA4
In Google Analytics 4 (GA4), “Landing Page” and “Pages and Screens: Page Path” are key metrics for analyzing website traffic. “Landing Page” focuses on entry points, while “Page Path” tracks all pages visited. Understanding these metrics helps optimize marketing strategies and user experience for improved website performance.