Digital Marketing Best Practices

In Google Analytics 4 (GA4), “Landing Page” and “Pages and Screens: Page Path” are key metrics for analyzing website traffic. “Landing Page” focuses on entry points, while “Page Path” tracks all pages visited. Understanding these metrics helps optimize marketing strategies and user experience for improved website performance.

Ensure digital security by using an employee exit checklist to manage web assets and digital properties effectively. Securing administrative access to platforms like Google Ads and Salesforce is crucial to avoid disruptions. Download the checklist for a comprehensive guide to safeguarding your company’s digital infrastructure during employee transitions.

Can’t get access to Google Analytics, Ads, or Search Console? Learn how to register your business email with Google so you can access Google products such as GA4, Google Ads, Google Search Console, and Google Business Listings, as well as other Google apps like Sheets, Docs, and more.

Why does WooCommerce skip order numbers? WooCommerce doesn’t use sequential order numbers by default.  Here’s why: Security: WooCommerce uses a random number generator for order numbers as a default setting. This approach is intended for security reasons, making it more difficult for hackers to guess an order number and potentially access someone’s account​​. WordPress System:…

In today’s digital age, a strong online presence is not just a luxury but a necessity. Even sectors that traditionally relied on offline operations, like manufacturing, are no exception. While manufacturers may not typically be associated with slick website designs, there’s an undeniable need for a robust online presence. Here are the top 10 reasons…

Top 12 benefits of social media marketing for manufacturers, from enhanced brand visibility to effective crisis management. Dive into how a robust social media strategy can drive growth, engagement, and loyalty in the manufacturing sector.