Buy your way to the top of the search engines
Pay Per Click Advertising offers an excellent opportunity to buy your way to the top of the search engines. But don’t be fooled – sponsored advertising, if not managed properly, will suck your budget dry and yield few if any sales leads.
What’s the key to a successful paid advertising campaign?
First and foremost is knowing your audience and their search habits. Selecting keywords, writing proper ad copy and designing lead generating landing pages is much different for manufacturers than any other industry.
Second, don’t take this project in-house. Pay per click advertising is often relegated to a sales engineer and while they may know their customers buying habits, they don’t often understand their search habits.
Honestly, you hired sales people to sell… Not advertise – Correct?
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