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Benefits of Social Media for Manufacturers
Social media, while originally developed for personal use, has quickly become a viable tool for companies wanting to keep their customers updated regarding new product announcements, company developments, new service offerings, etc. Some social sites, such as LinkedIn, also offer the ability to create “groups”; where like-minded individuals can come together to take part in…
Inbound Marketing for Manufacturing Companies
Inbound Marketing for Manufacturing Companies A recent study done in New Jersey, took 113 typical manufacturers (if there is such a thing) and compared their marketing strategies to the top 25 manufacturers in the same state. As expected, the study showed that the top 25 companies had better marketing strategies and this was definitely the…
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